Strategy

These samples illustrate my approach to strategic communications—grounded in clear objectives, audience insight, and measurable impact. From campaign planning to message development and stakeholder engagement, each example reflects a tailored strategy designed to advance mission-driven goals and navigate complex communications challenges.

NOAA National Engagement Strategy

I developed a national engagement strategy to coordinate a unified approach to constituent engagement that strengthens operational collaboration and information sharing. It was developed to be fully aligned with NOAA’s Strategic Plan. MORE

Press Strategy: Exposing the Scale of Shark Mortality

This communications strategy was developed to support the release of a landmark study revealing that an estimated 100 million sharks are killed each year—an unsustainable toll with profound implications for ocean health. The strategy outlines a media rollout designed to generate global awareness, elevate the voices of marine scientists and conservation leaders, and drive urgent policy action to protect these keystone species.. MORE

Communications Strategy: Launching the Global Catch Reconstruction Study

This communications strategy was developed to support the global release of the Catch Reconstruction study—a groundbreaking analysis revealing that actual fish catch is significantly higher than officially reported, due to widespread underreporting of small-scale, recreational, and illegal fishing. MORE